- The Wrap
- Eat Drink Films
- Haute Living
- CBS Los Angeles
- Elite Daily
- The Examiner
- Daily Fashion Report
- LA’s the Place.com
- AM/FM Magazine
- WTNH News 8
- Vox Culture
- Family Choice Awards
- Freekibble.com feature
- Dogington Post
- Catington Post
- Pet Age
- East Valley Tribune
- Phoenix Pets Examiner
- Fresno Bee
- Associated Press Home Page
- Huffington Post
- Dayton Daily News
- WHEC Rochester
- My Northwest.com
- Times Standard
- WSMV-TV Nashville
- Tuscaloosa News
- Willits News
- The Jackson Sun
- Crowley Star
- Las Cruces News
- The Valley Dispatch
- Alvarado Star
Halo Donation Promotion #1 Among Oscar® Nominees!
For the fourth consecutive year, the Halo 10,000 bowl donation is the most popular among Oscar® nominees! According to Lash Fary, the curator of the unofficial gift bags and founder of Distinctive Assets, the most popular gift to date has been the Halo Purely for Pets gift certificate that allows Oscar® nominees to make a 10,000 bowl donation to an animal shelter of their choice. “The most redeemed item in the history of doing this has been from Halo,” Fary said in a recent interview. Julia Roberts, Julianne Moore, Meryl Streep, Rosamund Pike, Ethan Hawk, are among the many celebrities who have redeemed the Halo donation in the past. Early press coverage for Halo includes national coverage in the millennial news platform Elite Daily, reaching more 10 million readers monthly! Read the full story on the Halo Blog.
February 27, 2017
Halo Celebrates Making a Difference for Texas Pets!
On National Love Your Pet Day, Halo and Phydeaux & Friends thanked the Austin community for their support by hosting a local adoption event with The CTX Wolfpack and Texas Husky Rescue. The Halo sales team was also on site to greet guest and unveil details about the efforts for the 2nd Annual Austin Pet Month being held in May. Media coverage included a live morning segment on CBS…Yee-haw!!!
February 26, 2017
Halo Shelter Bowl Campaign Reaches More Than 1.5 Million Pet Lovers!
In honor of Super Bowl LI, Halo sponsored the second annual Shelter Bowl that reached more than 1.5 million pet lovers. The annual campaign surpassed its goal, raising more than $32,000 to provide more than 400,000 bowls of Halo kibble to homeless pets across the U.S. Touch down!!!
February 15, 2017
Halo’s “Share the Love Campaign” Reaches Millions of Pet Lovers!
In celebration of Valentine’s Day, Halo shoots cupid’s arrow and reaches millions and millions of pet lovers by donating 500 nutritious treats to shelter pets. During the campaign, that included social sharing from Greater Good’s The Animal Rescue Site, every time pet-loving participates answer trivia on Freekibble.com – right or wrong – Halo donates Liv-a-Littles® protein treats to dogs and cats in need.
February 14, 2017
Halo on The Whole Dog Journal Approved List Again in 2017
Halo’s dry food made the The Whole Dog Journal “Approved” dry food list for 2017! This prestigious publication uses a rigourous selection process for its annual lists and Halo stands out as one of the very few brands on the market using only WHOLE meat. Other leading competitor brands like Blue Buffalo and Natural Balance were absent from this year’s list.
January 31, 2017
Humane Society of the United States Tweets about Halo to 487,000 Followers!
The Human Society of the United States gives a shoutout to Halo on Twitter with its 487,000 pet-friendly followers. The TWEET thanked Halo for their generous donation to the shelter pets in need at Angels of Assisi in Roanoke, VA.
January 21, 2017
Halo Featured on CBS
Halo featured with shelter pup Buddy from Austin Animals on KEYE-TV/CBS “We are Austin” morning show. The live 4-minute segment focused on Buddy as well as tips on how to comfort your furry BFF during scary weather. A basket of Halo products were prominently displayed throughout the segment.
January 18, 2017
ASPCA’s #FeedAShelter Campaign Generates 10 Million Halo Brand Impressions
Halo, in partnership with the ASPCA, FreeKibble.co and GreaterGood.org generated more than 10 million brand impressions, while helping to feed thousands of shelter pets in need during the #FeedAShelter campaign. The campaign encouraged pet lovers to submit their favorite local shelter for a chance to win 10,000 bowls of kibble and resulted in more than 6,600 entries.
January 10, 2017
Mix N’ Mores Video “Picky Eater” Takes Home Gold Marketing Award
Mix N’ Mores video “Picky Eater” won a gold award from the AVA Digital Award in the Commercial Video Production ‘Product’ category. Winners were selected from over 200 categories in Audio, Video and Web-based production. Other Gold Award winners in other categories include BET Network, Bissell, Bloomberg Media, BMW, Cisco, Deloitte, Pitney Bowes, and University of Toronto.
January 9, 2017
Halo Featured in CBS Segment
Halo is featured in CBS segment focusing on healthy dog diets in the New Year. The in-studio morning show appearance included a human and furry friend guest from the Arizona Animal Welfare League. Halo dog food was visiblly on display while viewers were provided tips on everything from healthy pet eating habits to what to look for on dog food labels.
January 3, 2017
Toronto Vegetarian Association Promotes Halo Vegan
The Toronto Vegetarian Association (TVA) is hosting a two-week Instagram contests for a chance to win Halo Vegan. Members simply need to take selfies with their dog and post to the TVA’s instagram with #veggingwithmypup. With more than 1,600 members, TVA is Toronto’s go to resource for all things veg.
December 30, 2016
Halo and Z Living’s Finding Fido Host Seth Casteel Team Up to Help Animal Shelters
This holiday season, Halo, Greater Good and FreeKibble are partnering up with Z Living’s Finding Fido Host and pet photographer Seth Casteel to give away $5,000 in cash grants and 9,000 lbs of pet food to animal shelters and rescue groups across the U.S. The newest Z Living original series, Finding Fido (premiering January 17) , matches people with shelter dogs to help them both live happier, healthier lives. To learn more about the partnership visit HERE.
December 13, 2016
Halo’s Vegan Garden Medley Praised by Leading Vegan Publication!
Halo’s Vegan Garden Medley for dogs was featured on Instagram via VegNews with more than 169K followers! The VegNews social team exclaimed in their post to their 169K followers, “For our beloved canine companions…vegan food from @halopets…We’re buying it by the case for our pooch pals.” VegNews is an award-winning vegan magazine and website packed with recipes, travel, news, food, reviews, etc.
December 12, 2016
Halo Natural Herbal Ear Wash is Recommended in a Recent Issue of the Whole Dog Journal
A recent article focusing on the importance of ear health in the Whole Dog Journal recommended Halo Natural Herbal Ear. The article “Keeping Your Dog’s Ears Clean is Important for His Health” provided maintenance tips to pet parents from Holistic veterinarian Stacey Hershman, of Nyack, New York. Within the article, Hershman sited her favorite products for ear health including Halo’s natural ear cleaner which is a blend of herbs in a witch hazel base that can be used for any problem ear condition.
December 12, 2016
Giving Tuesday: Halo will donate 200,000 Bowls of Kibble and Continues to Support The Humane Society of United States’ Animal Rescue Team
In celebration of Giving Tuesday, for every dollar raised for The Humane Society of the United States’ Animal Rescue Team, Halo will donate a bowl of kibble — a total of 200,000 bowls for rescued dogs and cats! In partnership with Freekibble.com and GreaterGood.org, Halo provides ongoing support to the lifesaving work of the HSUS’ Animal Rescue Team. Whether it’s natural disasters, puppy mills or other large-scale cases of cruelty and neglect, the team travels across the country to save those who need it most. Rescued pets are then transported to partner shelters in high-adoption areas, where they are fed Halo on their road to recovery and adoption. Nearly 525,000 people engage in the Giving Tuesday campaign and two top Tweets included Halo with a combined 42,300 impressions. Social and traditional media highlights on Giving Tuesday included: HSUS Site Homepage, HSUS Facebook, HSUS Instagram, and PEOPLE.com
November 29, 2016
Halo Celebrates 500th Episode of NPR Show DOG TALK
David Yaskulka from Halo, Purely for Pets, joined host Tracie Hotchner to celebrate the 500th episode for the NPR pet-friendly show DOG TALK. Tracie and David discussed the importance of the generous and extensive philanthropic efforts of Halo, including the recent Giving Tuesday campaign that was a collaboration with The Humane Society of the United States. Listen to the Episode
November 28, 2016
Halo Featured on Leading Lifestyle Site POPSUGAR!
In the recent POPSUGAR article “Are You Cleaning Your Pet’s Food Dish Often Enough?” Halo provides advice to pet parents to help keep their pets safe and healthy. The article links back to the Halo’s site and provides additional tips that were pulled directly from the article Keep It Clean for Safety. POPSUGAR is a leading lifestyle site that reaches more than 20.1 million readers monthly.
November 14, 2016
Pet Insight Highlights “Animal Feed Protein ‘Meals”
The September issue of Pet Insight featured Halo in a Special Report on Premium Foods. The story only included a few select brands and focused on how the premium food category is no longer a one size fits all solution for pet parents. Halo spotlighted the “humanization of pets” trend and how it has made consumers more aware of what they feed their pets and in particular “meals,“ including chicken meal and by-product meal. As always, Halo continues to be ahead of the trend by keeping the well-being of pets top of mind in its philosophy on ingredients: Only WHOLE Meats.
September 23, 2016
Halo Sponsors First-Ever Dog Film Festival From Coast to Coast
Two Paws Up! Halo was a proud sponsor of the first-ever Dog Film Festival tour and thousands of pet parents from coast to coast attending this unique event learned about America’s Best Loved Holistic Brand. Halo received significant exposure in every city through the featured festival film Le Sauvetage, on-site promotional materials, accolades from founder Tracie Hotchner as well as through social media and traditional media efforts, including Rochester Woman Magazine, Dan’s Papers, Hamptons.com, Berkshire Eagle and Berkshire Record. Additionally, Halo and Freekibble.com donated a total of 50,000 bowls of natural food to shelter dogs in festival cities including Los Angeles, Calif. Seattle, Wash. Rochester, NY, East Hampton, NY and Great Barrington, Mass.
August 29 2016
Leading Cat Site, I Heart Cats, Recognizes Halo’s Philanthropy
Halo is thrilled to be included in a small and exclusive group of companies that give back to cats. IHeartCats.com shared its list, including Halo, with 334,000 monthly readers and more than one million social media followers.
August 1, 2016
World Pet Association Shares Halo’s Eco-Excellence Award
World Pet Association shared Halo’s exciting news of being an Eco-Excellence Award finalist in three categories: Best Pet Food, Best Treat and Best Pet Supplement.
July 22, 2016
Halo Spot’s Stew Named Best Canned Cat Food by Consumer Search
A compilation of expert rankings plus consumer reviews landed Halo Spot’s Stew on the “Best Canned Cat Food’ list, citing high quality ingredients and overwhelmingly positive feedback from customers.
July 12, 2016
Coupon Sites Love Halo’s Free Can Offer
Halo’s recent Free Can coupon offer was a favorite among top coupon and savings sites. The free can offer drove the download of tens of thousands of coupons requiring in-store redemption at Halo retail partners.
June 16, 2016
Halo Gets Shout Out to 1.1 Million Heavy.com Readers
A large consumer audience of more than one million readers learned of Halo’s 10,000-bowl animal shelter donations on behalf of 2014 Academy Awards nominees at Heavy.com
May 31, 2016
Monthly Coverage in the Nation’s Most-Read Pet Magazine
Halo now reaches 2.7 million Humane Society of the United States readers every month with our ads in All Animals (and we’re thankful for the special rate given to us as food-donation supporters of their community shelter programs). Marketing pros love that 65% of All Animals readers are “influentials” (vs. less than 9% of the general population).
April 20 2016
Halo Named Finalist for PR News Social Media Award
Honoring “the best of the best,” PR News named Halo’s #HaloFeeditForward at Bark World campaign a finalist for top Instagram Marketing Campaign of the year. We’re honored to be recognized along with FreshDirect, Prudential, and the City of Houston for reaching consumers via social media!
April 12 2016
Dog Food Advisor Gives Halo Kiblets Five Stars
Dog Food Advisor, read by 2.2 million dog lovers each month, recently featured Halo Freeze Dried Kiblets as a product garnering five stars (out of five) due to its “significant amount of salmon, poultry or beef as its main sources of animal protein.” Plus, Dog Food Advisor editors gave Kiblets an “enthusiastically recommended” notation.
March 31, 2016
Good News Network Shares Halo Story With 1.2 Million Readers
It’s great to share good news and even better when others share it too. In fact, Good News Network with more than 1.2 million readers, shared Halo’s article about two shelter dogs finding their forever homes!
March 14, 2016
#HaloFeeditForward Campaign Nabs AME Bronze Award!
Halo is thrilled to announce that its #HaloFeedItFoward campaign has won the Bronze Medallion Award in the International AME Awards®, Philanthropic Appeals category — campaigns whose messaging contributed to causes, or raised social and civic awareness. See the full list of the 2016 AME Award winners here: http://ameawards.com/winners/2016/
March 1, 2016
Media Loves Halo’s Gift of 10K Bowl Donation to Oscar Nominees
Stars who were nominated but don’t win the Oscar Gold at the 2016 Academy Award are still winners in the eyes of homeless pets.
The non-winning Oscar nominees in the top five categories received an “Everyone Wins” gift bag including a special certificate from Halo, Purely for Pets, America’s best-loved holistic brand of pet food, and Freekibble.com for 10,000 bowls of Halo natural pet food, to donate to the animal shelter or rescue of the celebrity’s choice.
Room director Lenny Abrahamson, Tom Hardy, as well as past nominees Julianne Moore, Julia Roberts, Meryl Streep, Robert Duvall, Barkhad Abdi, Ethan Hawke and more have loved donating Halo to their favorite shelters.
The media loved covering the story with lots of great attention on Halo’s unique gift.
The story ran in dozens of national outlets, reaching more than 82 million consumers and on local TV stations in cities like New York, Los Angeles, Chicago, Philadelphia, San Francisco, Atlanta, Tampa, Orlando, Sacramento, Charlotte, Indianapolis, San Diego, Las Vegas, Columbus and more, reaching more than 13 million viewers.
February 28 2016
Media Loves Halo 14 Days of Rescue Love
The Halo fifth annual Kibble Drop was another great success! This year, the Kibble Drop theme was “14 Days of Rescue Love.” From Feb. 1- 14, Halo and philanthropic partners Freekibble.com and GreaterGood.org delivered 400,000 bowls of healthy food to shelters across the U.S. and Canada. Generous retail partners in each city agreed to host events where area shelters and rescues picked up their donation. Local media outlets came out for the events and generated great news stories about our retail partners and the Kibble Drop events.
More than 113 media outlets across the nation, including Marketwatch, Reuters, Ask.com, Yahoo Finance more, published our press release, reaching more than 7 million readers. Local media coverage included:
103.7 KEY radio
Snohomish County Tribune
Halo Named Finalist for Social Good Awards
Halo is excited to announce that it has been name a finalist for its #HaloFeedItFoward campaign at the 2015 Social Good Awards! The campaign is nominated in two categories: “Best Spot, 30 Seconds or Less”, and “Non-Profit/Corporate Partnership”. A special thank you goes to the Sapient-Nitro Agency for helping to tell the #HaloFeedItFoward story.
Petco Foundation and Halo Holiday Wishes Campaign Earns Nationwide Media
This holiday season, Halo partnered with the Petco Foundation to award $750,000 in grants and 50,000 bowls of Halo pet food. Pet owners sent in their adoption stories for a chance to to win their favorite shelter or rescue a grant and a food donation. Media across the nation in cities like Richmond, Va., Contra Costa, Calif., Charleston, S.C., Sarasota, Fla. and Minneapolis, Minn. featured the campaign and the heartwarming stories that earned grants. The campaign media outreach generated more than 42 million print impressions and 1.3 million broadcast impressions.
December 2015/January 2016
Halo Donation to Pike Pet Pals Gets Regional Media Attention
Halo sponsored the Pawsitive Impact Kids awards, which celebrates kids who are making a difference for pets. Each of the 5 winners, named by web site CrayonsandCollars.com, were asked to choose a shelter or rescue to receive a donation of 5,000 bowls of Halo. Elena Fernandez chose Pike Pet Pals, a group in Waverly, Ohio that advocates for rescue and adoption in Southeast Ohio. Three local media outlets, Jackson County Times-Journal , Pike County News Watchman and Chillicothe Gazette shared the story across southeast Ohio.
December 5, 2015
November 25, 2015
November 23, 2015
Long Island Pet Place Features Halo Liv-a-Littles in USA Made Round up
Long Island’s online pet magazine, Long Island Pet Place, featured Halo Liv-a-Littles chicken, salmon and beef formulas in a round up of “Treats Cody Loves.” Cody is editor Nancy Hassell’s dog. “I am telling you once your pet tries these they will be hooked!” Hassell writes.
November 19, 2015
Halo Rescue Film “Le Sauvetage” Gets Shout out in Redding, Penn.
The Reading Eagle shared the news with its 45,000 daily readers that the Olate Dogs, stars of the Halo-sponsored rescue film, “Le Sauvetage” were coming to town.
November 17, 2015
Media Features Halo’s #FeeditForward Success at Barkworld
Halo’s #Halofeeditforward campaign at pet social media conference Barkworld was a hit with attendees and media and bloggers.
Halo not only donated a meal for every#Barkworld registered attendee, but Halo Pets had another way for pet bloggers and influencers to donate more meals.
During the social media conference, registered attendees were able to feed a shelter pet by taking a picture with our Rescue Hero frame and posting it online with the hashtag #halofeeditforward. With the help of the Barkworld community, Halo Pets was able to donate 10,000 meals to Atlanta-based Lifeline Animal Project.
Bloggers and media appreciated Halo’s effort to stand out and help shelter pets.
Julianne Moore Donation of 10K bowls of Halo Catches Media Attention
Oscar-winning actress Julianne Moore received a gift certificate from Halo for 10,000 bowls of food to donate to the rescue of her choice. She selected Animal Rescue Fund in East Hampton. The story about Moore’s selection was featured in Dan’s Papers, Newsday and Hartford Pets Examiner.
November 11, 2015
Hartford Pets Examiner
November 12, 2015
Pet Product News Features Halo Diets in Natural Diets Story
In a story about the increase in consumer demand for natural diets, Halo’s VP Marketing David Yaskulka introduces Halo’s Grain-Free Turkey, Chicken & Salmon dry recipe to its Vigor line for dogs, which, as with the entire line, is formulated with real meats, completely free of rendered meats, chicken meal and byproduct meal. “Specialty retailers cater to the growing number of consumers who don’t want to feed their pets ‘animal feed’ proteins and are feeding their pets raw, dehydrated, human-grade or home-cooked diets,” Yaskulka said.
Halo and LoveAnimals.org Get Shout out on SmallAnimalChannel.com
SmallAnimalChannel.com featured a story about Cottontail Cottage Rabbit Rescue which started a fundraiser to build burrows. The rescue used the Halo-sponsored LoveAnimals.org fundraising platform. Because of sponsors like Halo, Purely for Pets, the story reports, fundraising organizations are able to keep 100% of the money they raise.
September 16, 2015
SheKnows Media Promotes Halo Grain Free Dog Food to 1.6 million Readers
SheKnows.com shared their favorite grain free dog foods with the site’s 1.6 million monthly readers. The article points out that not all grain-free foods are of equal quality. Halo was included in a group of just 5 dry food formulas they recommended.
September 10, 2015
Halo Chosen for the AAVS Compassionate Shopping Guide
Halo has been selected for the “Compassionate Shopping Guide” list compiled by the American Anti-Vivisection Society, an organization dedicated to ending the use of animals in science. We’re proud to be part of a carefully chosen number of “compassionate companies that have been certified as cruelty free.”
Top New York Media Features Halo Sponsored Dog Film Festival
Halo is proud to sponsor of the First Ever New York Dog Film Festival, which took place October 3 in New York City. The festival made great tracks in the media, landing features in the New York Times print Weekend Arts edition, which goes to 2.2 million readers, Good Day New York, The New York Times Arts Beat Blog, which reaches 80 million readers per month, NYC Splash and more.
Featuring 41 dog-focused films including Halo’s Le Sauvetage and Forever Home, as well as the Halo sponsored PBS Special, Shelter Me: Second Chances.New York Times Weekend Arts
Good Day NY on Fox 5
New York Times Arts Beat Blog
ASPCA Features Halo and Freekibble.com Food Donations
A full-page promotion featuring Halo and Freekibble.com’s support of ASPCA appeared in the Fall issue of ASPCA Action Magazine, which is distribute to 600k print and 300k digital readers. “Halo and Freekibble.com are proud to support the ASPCA by donating Halo food to feed their wonderful shelter dogs and cats.”
Dogster Features New Halo Liv-a-Littles formulas
Dogster magazine shared Halo’s new Rabbit and Lamb-Liver Liv-a-Littles freeze dried treats with its 175,000 readers in the magazine’s “Products to Wag About” section.
PopSugar Shares Halo’s Advice With 3.3 Million Readers
Popsugar.com, the popular news site, shared some of Halo’s pet care advice with its 3.3 million monthly readers. The site featured an article by Halo’s consulting veterinarian, Dr. Donna Spector, about the importance of keeping your pet’s food and water dishes clean. Good food goes in clean dishes, after all!
September 10, 2015
NBC Los Angeles Features Halo Donation
A recent Halo and Freekibble donation spurred NBC Los Angeles to do a story on Pet Orphans, the rescue receiving the donation. /
NBC told the 18.5 million Los Angeles residents, “Pet Orphans of Southern California has been in the news as of late, thanks in part to the donation it received, on the part of Halo Pets, of 10,000 bowls of dog and cat food. That’s a lot of kibble, but given the number of meowers and pooches still awaiting their adoption papers, a lot of kibble is needed to keep canines living in shelters healthy and robust.”
August 6, 2015
Halo Wins Pet Product News Editor’s Choice Award!
The Pet Product News, 2015 Editor’s Choice Awards has named Halo’s grain-freeVigor Dry Food for Cats one 2015’s “most innovative and exciting must-have products for pets.” And we’re excited that our latest cat food has been recognized by the editors of this pet supplies marketing leader.
Nashville Paw Shares Halo Donation Event With Readers
Nashville Paw, a magazine which reaches 50,000 Nashville area pet lovers each month, ran a full-page feature story on Halo’s donation to 6 local Nashville rescues and shelters.
June 25, 2015
Halo Earns Props For Keeping Fundraising Site LoveAnimals.org Free
As founding sponsor of crowdfunding site, LoveAnimals.org, Halo’s support makes it possible for the site to offer their program free of administrative fees to animal-related non profits looking to raise money for their cause. A recent story in World Animal features Halo’s sponsorship.
May 25, 2015
HaloFeeditForward Campaign is Finalist for 2015 MITX Award
Halo is excited to announce that our #HaloFeedItForward campaign is one of the finalists for the Best Social Responsibility Campaign at the 2015 Massachusetts Innovation and Technology Exchange (MITX) Awards! We’re incredibly proud to stand alongside the six other nominees in this category, including JetBlue, MassMutual, Straight Talk Wireless, Google, Raytheon, and Citizens Bank.
May 8, 2015
The Media Loves Halo’s Donations in Canada
Halo partnered with Petsmart Canada to donate to two deserving organizations: Toronto Animal Services and International Fund for Animal Welfare. Media outlets like Toronto-based PetGuide.com, Dogington Post, Fidose of Reality and Catington Post helped spread the word to their readers about Halo’s philanthropic efforts up north!Dogington Post
Fidose of Reality
Whole Foods Magazine Shares Halo’s Comments About Natural Pet Food Future
Whole Foods Magazine featured Halo’s prediction that more discerning consumers will look at ingredients more carefully. “Companies that use rendered ingredients like chicken meal—which sounds fit for human consumption, but never is—will give way to companies using only real meats.”
March 29, 2015
Santa Barbara Independent Showcases Halo’s High Quality Ingredients
The Santa Barbara Independent asks its 40,000 readers: What Are You Feeding Your Pet? The story discusses high quality pet foods and offers Halo as its lead example.
March 26, 2015
Pet Product News Names Vigor an Inventory Essential
PPN featured Halo Vigor for Dogs Dry Pork, Salmon & Venison formula as an Inventory Essential for retailers in the cat and dog food category for 2015. Vigor is designed for active lifestyle dogs and includes high quality blend of multiple animal proteins with complex, low-glycemic carbohydrates, such as legumes, and high –fiber, gluten free millet for energy and endurance.
March 20, 2015
Media Buzzing About Halo’s Donation in Oscars Gift Bags
For the second year in a row, Halo, in partnership with Freekibble.com and GreaterGood.org, gave the 20 non-winning Oscar nominees a certificate for 10,000 meals of natural pet food to donate to the animal shelter or rescue of the celebrity’s choice.
Last year, stars like Julia Roberts, Meryl Streep, Barkhad Abdi and June Squibb took advantage of the donation for their favorite shelters. Los Angeles-based shelters received donations on behalf of the nominees as well. In total, Halo and Freekibble.com donated 200,000 meals on behalf of Oscar nominees.
The donation of Halo Spot’s Stew and Vigor, stands out from the typical gift bag items, which focus on luxury and leisure and taps into the generous nature of many celebrities.
The media agreed and loved sharing the story with an estimated 36 million consumers across the globe.
National and top local outlets in major cities picked up the story, including:
The pet-focused media also loved the story! Articles ran in leading pet outlets like:
Good News About “Holiday Wishes” Grants Spreads Nationwide
Halo, Purely for Pets partnered with the Petco Foundation on the second annual Holiday Wishes campaign, which delivered $500,000 in grants to 33 shelters across the United States. National and local media outlets were excited to cover the good news, resulting in coverage in more than 50 outlets, resulting in more than 37 million media impressions.
The announcement press release was viewed 2,982 times, and reposted on pages such as Yahoo! Finance and MarketWatch. Local outlets like Pineapple Newspaper in West Palm Beach, FL , the News-Press in Naples, FL , the Oregon Herald in Portland, OR, Statesman Journal in Salem, OR, Prescott News in Prescott, AZ and News 12 New Jersey ran stories on their local organizations’ grants.
Trisha Yearwood Shares #HaloFeeditForward with 225K Followers
Singer/actor Trisha Yearwood (@TrishaYearwood) joined in the #HaloFeeditForward fun by sharing a photo with her 225,000 Twitter followers of her two gorgeous rescue dogs relaxing on the grass.
Media Loves Halo and Freekibble.com Holiday Kibble Drop
Halo and Freekibble.com’s annual Holiday Kibble Drop was another great success, delivering 565,000 meals to shelters across the United States and generating dozens of news stories about Halo, Freekibble and our retail partners’ philanthropy!
Our thanks to the media outlets nationwide that spread the word about animal rescue – and about Halo making a difference.
From national outlets like Dogtipper, Dogington Post and GreaterGood.org, to local outlets where Kibble Drops were held, like the Fresno Bee to the Sarasota Herald Tribune, local and national news outlets featured the story, many featuring the local retailer who participated in the Kibble Drop.
Nearly 240 media outlets across the nation, including Marketwatch, The Street.com, Yahoo Finance, BizJournals and more, published our press release, reaching 73 million readers.
Associated Press Features Halo Sponsored PBS Special “Shelter Me”
Syndicated news outlet, Associated Press, recently featured the Halo sponsored PBS special, “Shelter Me,” its inspiring stories and Halo’s involvement.
The story ran on major national news outlets like Huffington Post and Salon.com and in regional markets like Seattle, Rochester, Nashville, Dayton, and dozens more, reaching more than 14 million readers. Key outlets included:
ASPCA Shares halo Sponsored Contest With 600,000 readers
The ASCPA promoted the Halo and Freekibble.com “Feed a Shelter” contest with its 600,000 readers, urging them to enter to win 10K meals!
Dog Training Blogger Gives Halo Liv-a-Littles A+
Dog training blog, The Adventures of Dexter, featured Halo Liv-a-Littles in a recent post. Dexter, a Cavalier King Charles Spaniel goes crazy for the treats and Dexter’s mom and professional dog trainer touts these natural, 100% wild salmon treats as a "high value" treat, perfect for dog training.
November 15, 2014
Pet Product News Showcases Halo’s Philanthropic Focus
PPN’s “Paw it Forward” story showcased Halo as an example of a company committed to philanthropy. “For each of the last few years, Halo has been able to donate 10 times the national corporate average (per consumer dollar). We’re very proud of that,” says David Yaskulka, VP of marketing communications. The feature offered insights from Halo about how retailers can best partner with manufacturers for successful adoption and fundraising events, something Halo does frequently. The same issue also featured Halo’s recent partnership with LoveAnimals.org. As founder sponsor, Halo will help support the animal-focused crowdfunding site.
Dogster Features New Halo Liv-a-Littles formulas
Dogster magazine shared Halo’s new Rabbit and Lamb-Liver Liv-a-Littles freeze dried treats with its 175,000 readers in the magazine’s “Products to Wag About” section.
Woman’s Day Names Halo One of Top Dog Food Brands in America
In a recent roundup, Woman’s Day magazine shared their top dog food picks with their 3.5 million readers. Editors touted Halo as a brand that “seeks to better the lives of animals” because of its philanthropic focus.
Minneapolis Sidewalk Dog Blog Tells 25K Readers About Local Halo Donation
Minneapolis-based Sidewalk Dog told its 25,000 devoted dog owner readers about Halo’s recent donation to Midwest Animal Rescue Services on behalf of Barkhad Abdi, Minneapolis native and Academy Award nominee for his role in Captain Phillips.
August 17, 2014
Halo and Olate Dogs Make Big News in Las Vegas
At pet industry power trade show, SuperZoo, Halo stood out among exhibitors with their Olate Dogs partnership and performances throughout the event.
Consumer news stations were at the show, sharing Olate Dogs performances in the Halo booth with Vegas’s 600,000 residents.
Pet Product News Gives Halo’s Senior Formula Editor’s Choice Award
Halo is honored to share that PPN’s editors have selected Halo’s Senior Wet Formula canned dog food one of its favorite products of 2014. Editor’s Choice Awards go to products “that stand out for their innovation, function or design, or a combination of the three.” The winning product comes in easily digestible Ground Beef and Ground Chicken formulas and includes glucosamine and chondroitin to support healthy joints. Like all Halo products these formulas for seniors contain no artificial flavors, colors, preservatives, chicken meal or other rendered animal parts.
Halo, Purely for Pets Named 2014 Platinum PR “Wow! Awards” Finalist
Halo is a finalist in the PR News Platinum PR Awards, a prestigious, national awards competition recognizing the best in PR and marketing programs.
Halo’s campaign, “Halo, Purely for Pets Helps Homeless Pets Win Big in Oscar Gift Bags” is a finalist in the WOW! Award category, which honors “the most innovative, out-of-the-box PR campaign or paradigm-shifting communications idea of 2014.”
The campaign was centered on gifting Oscar nominees with large food donations to their favorite rescue or shelter. The campaign attracted exceptional media attention and the overall from media, consumers and retailers was a resounding, “WOW! Why didn’t anyone ever think of that before? That’s what every company should do!”
Other finalists include American Greetings, Honeywell, Liberty Mutual, NBC’s The Tonight Show, and MWW’s New Jersey “Stronger than the Storm.”
Winners will be announced September 16.
Pet Age Features Halo and Adopt-a-Shelter Partnership
Pet Age recently shared news that Halo is Adoptashelter.com’s exclusive pet food partner. Adoptashelter is an online shopping portal that links to more than 500 retailers. When customers purchase at those merchants, they generate a donation to their favorite rescue. The partnership supports Halo retailers both online and off with greater exposure for the food and Halo’s passion for philanthropy.
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Pet Business Highlights Halo-Sponsored Olate Dogs 2014 Rescue Tour
As Halo’s partnership with the Olate Dogs goes into full swing, Pet Business featured the 2014 Rescue Tour which is making its way across the country, promoting rescue and adoption and showcasing the Halo brand and unique ways of supporting shelters and rescues.
June 15, 2014
Halo Talks With Pet Age About What Natural Means to Halo
In the June issue of Pet Age, Halo weighed in on what natural means to Halo and how it differs from other natural brands. Halo’s VP of marketing communications, David Yaskulka, says: “For us, chicken meal and other rendered animal parts don’t fit the Halo definition of natural. They can contain ‘4D’ products, which are diseased, disabled, dying and dead (prior to butchering) animals. We won’t use any of those.”
Best Friends Animal Society Celebrates Halo and Freekibble.com Partnership
Best Friends Animal Society (BFAS), one of the largest national animal welfare organizations in the U.S., celebrated its 30th anniversary and shared the Freekibble.com and Halo partnership story with its community of hundreds of thousands of passionate pet parents.
The story, featuring the Halo and Freekibble.com regular food donations, was featured on the BFAS home page for a week, complete with great Halo product shots and comments about how the high quality of Halo food makes a difference to BFAS.
BFAS shared the story with its and 122,000 Twitter followers, generating dozens of retweets, and shared with its 540,000 Facebook fans, prompting more than 5,000 likes and 300 shares.
In addition, the story was promoted in their e-newsletter, which is distributed to more than 600,000 passionate pet owners.
The article received comments like this:
A corporation with a heart—now THERE’S something you don’t see every day!
This is why I buy this dog food, they are the best!!!!!
Wonderful! I have read some good reports on Halo. In fact, I just switched my recently diagnosed diabetic cat to their product.
Halo Hits the Whole Dog Journal 2014 Approved Lists
Halo’s dry and wet dog food made The Whole Dog Journal “Approved” list of foods for 2014! The Whole Dog Journal uses a rigorous selection process for its annual lists, including superior sources of protein as one of the first two ingredients, plus “whole, unprocessed grains, vegetables and other foods”, to ensure pets parents have the information to keep their dogs active, happy and healthy.
Award Date: February 2014
Halo Wins Honorable Mention at Platinum PR Awards
Halo received a Honorable Mention Award from among the PR News, Digital PR Awards finalists for 2013. In the Digital Marketing Campaign category, Halo was recognized for its popular “Feeekibble & Halo Feed Shelter Pets, Change Lives Campaign”, and is proud to stand alongside other Honorable Mention winners, Hilton Worldwide, Seattle’s Best Coffee and The Clorox Company, among others.