“Meals”-Free Goodness in Every Bowl
We believe in treating pets like you’d treat yourself, with whole proteins like chicken, salmon, lamb and venison. Unlike “meals,” these whole proteins are not legally permitted to contain “4D” animals, waste products or rendered animal parts.
Chicken Meal FAQS
Q: Is Halo saying that chicken meal is terrible for animals?
A: No, we believe that chicken meal can provide good nutrition.
Q: Isn’t chicken meal higher protein than chicken, pound for pound?
A: It can be, and often is. So it’s important to check the protein level of the food (especially the dry-weight protein level), and the quality of ALL the ingredients. Companies like Halo that avoid chicken meal have to put in much more real chicken to get the same protein level as a company using chicken meal – a much more expensive proposition. All else being equal, chicken is a far superior ingredient.
Q: If a brand uses chicken meal, but has a terrific reputation for quality, can’t we assume they avoid 4D and waste products?
A: They may choose to avoid 4D and waste products. But chicken meal may legally contain 4D and waste products.
Q: Some companies use chicken AND chicken meal – is that better?
A: Not necessarily. However, Halo chooses not to use chicken meal in its products. There are specific protein requirements for pet food, and Halo’s philosophy has always been to comply with those requirements using only whole ingredients like real chicken and eggs as the source of animal based protein.”
Q: What about meat meals, such as beef meal, lamb meal or salmon meal?
A: Like chicken meal, other meals are rendered ingredients which may legally contain 4D ingredients and waste products. Halo’s philosophy is not to use those ingredients. Also, if an ingredient does not specify the species, for example “meat meal,” it will not be clear exactly which animal flesh was used in manufacturing. Halo’s fresh ingredients are always identified by species, i.e. “lamb.
Q: What about by-product-meals?
A. Like chicken meal, by-product meals are rendered ingredients which may legally contain 4D ingredients and waste products. Halo’s philosophy is not to use those ingredients.