Halo, Purely for Pets Becomes Founding Sponsor of Animal Crowdfunding Site LoveAnimals.org

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Denver, CO (August 26, 2014) – LoveAnimals.org, an innovative nonprofit crowdfunding site focused solely on supporting animal projects, today announced that Halo, Purely for Pets has become the site’s founding sponsor.

Crowdfunding has changed the way people support the causes and projects they care about. Now, it’s easy to donate to non-profit efforts, help launch commercial inventions, back artists and more.

LoveAnimals.org has leveraged this new technology to create the largest global crowdfunding platform just for animal projects. Groups or individuals can easily create a fundraising project for a 501c3 organization that helps animals, both domestic pets and wildlife. And, people looking for worthy projects to back can search for an effort that strikes a chord with them. Donations range from $2 to thousands of dollars.

Remember Schoep, the dog whose owner would float him to sleep in Lake Superior? Or Daniel, the polydactyl cat, raising money to save his animal shelter? What about the blind man who couldn’t afford to keep the service dog who saved him from falling onto the subway tracks? These stories tugged at the public’s heartstrings yet many people didn’t know what they could do to help. Now, LoveAnimals.org provides a way for people to support causes they care about with small or large donations.

Many groups have already seen success on LoveAnimals.org. A feline rescue has raised $4,500 to enable them to care for 75 kittens. A service dog organization has raised $16,000 to rehab a service dog injured in a car accident. A humane society has raised $600 for a family who can’t afford to treat their dog’s fast-growing tumor. These are just a few examples of the important projects that generous people across the nation are making a reality through LoveAnimals.org.

David Yaskulka, Halo’s VP of marketing communications says, “We recognized the potential for LoveAnimals.org to be a game changer for animals because of its focus, innovative technology and the team’s passion for the work they do. We’re proud to support an effort that has such wide scale impact for animals and the people who care about them.”

Halo’s sponsorship will help LoveAnimals.org promote the platform to a wider audience of both nonprofits and donors. In addition, it will enable LoveAnimals.org to provide support to the organizations using the technology to help animals.

“We are thrilled to partner with Halo,” said LoveAnimals.org founder & CEO, Sarah Timms. “Halo is known for its unrelenting support of animals in need and we know that, together, we can connect with the organizations that need funding and the people who are looking for purposeful projects to support.”

Halo has a history of philanthropic efforts on behalf of animals. Through its partnership with Freekibble.com and Greatergood.org, Halo donates more than 1.5 million meals of Halo Spot’s Stew to shelter pets each year. Halo also sponsors the PBS series, “Shelter Me,” and donates more than five times the national corporate average through the Halo Pet Foundation, which sponsors national adoption campaigns with the Humane Society of the United States, ASPCA and more.

Betsy Saul, LoveAnimals.org Board member and founder of Petfinder.com, believes this partnership will have great impact on the organization’s success. “LoveAnimals.org is truly poised to become a major force in animal welfare. Halo has a reputation for sponsoring important causes in meaningful ways, so it’s exciting to see these two compassionate organizations come together to help animals.”


For over 30 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo, America’s Best Loved Holistic Brand, believes nutrition is the single most important factor in the quality of a pet’s life. Our holistic diets use WHOLE meat, never "meat meal" of any kind. Plus, when you choose Halo, we feed it forward, donating a bowl to shelters every time you buy — over 1.5 million bowls annually, in partnership with Freekibble.com. Halo sponsors the Humane Society of the United States, GreaterGood.org, and many more animal rescue efforts. Halo’s natural dog food, natural cat food, treats, supplements and grooming products are available at Petco, Sprouts, PetSmart Canada, other fine pet specialty and natural food stores, Amazon.com and Chewy.com.

Launched in early 2013, LoveAnimals.org is the only nonprofit crowdfunding platform dedicated to helping all species of animals including pets, farmed animals, wild animals, and aquatic animals. The nonprofit uses innovative technology to increase donations to animal welfare and wildlife conservation groups, which currently receive only 2 percent of all giving. At LoveAnimals.org: Nonprofits can easily showcase their projects most in need of funding; Animal Lovers can run crowdfunding campaigns to support their favorite causes or raise money for veterinary care of pets; Donors can have a fun and interactive giving experience where they can choose from a wide array of projects and control how their donations are spent. At LoveAnimals.org, donors can take a few minutes, give a few dollars and have a big impact for animals. LoveAnimals.org is free to use. It takes no percentage of donations raised through the platform, which means more money directly helps animals.

Halo, Purely for Pets

Halo, Purely for Pets Named 2014 Platinum PR “Wow! Awards” Finalist

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Tampa, Fla. (July 30, 2014) – Halo, Purely for Pets is a finalist in the PR News Platinum PR Awards, a prestigious, national awards competition recognizing the best in PR and marketing programs.

Halo’s campaign, “Halo, Purely for Pets Helps Homeless Pets Win Big in Oscar Gift Bags” is a finalist in the WOW! Award category, which honors “the most innovative, out-of-the-box PR campaign or paradigm-shifting communications idea of 2014."

Other finalists include American Greetings, Honeywell, Liberty Mutual, NBC’s The Tonight Show, and MWW’s New Jersey "Stronger than the Storm."

According to PR News, “The finalists of the Platinum PR Awards set industry standards for excellence across all areas of PR. Finalists are from corporations, agencies and nonprofits—both large and small—that took chances, made tremendous strides in their communications efforts and understand the power of public relations.”

Halo’s campaign can certainly be considered out-of-the-box. This year, celebrities who didn’t take home the Oscar Gold at the March 2 Academy Awards were still winners in the pet community. Halo, in partnership with Freekibble.com, gave 20 non-winning Oscar nominees in top categories 10,000 meals of Halo Spot’s Stew to donate to the animal shelter or rescue of the celebrity’s choice.

The donations were part of the coveted $85,000 nominee "Everyone Wins at the Oscars®" gift bag from Distinctive Assets, the marketing firm that launched the celebrity swag trend 15 years ago.

The Halo and Freekibble.com gift made a notable departure from the typical expensive gift bag products geared toward leisure time and pampering and tapped into the penchant many celebrities have for giving.

The response to Halo’s program was a resounding, “WOW!” The common sentiment among media, consumers, and retailers was: "Why didn’t anyone ever think of that before? That’s what every company should do!"

Fulfilling its Oscar campaign promise, Halo and Freekibble.com sent over 200,000 meals to Los Angeles area shelters and beyond. For example, Julia Roberts chose Stray Hearts Animal Shelter in Taos, NM. Meryl Streep asked that the donation be made in her father, Harry Streep Jr.’s, name to The Little Guild of St Francis in Connecticut, and Barkhad Abdi gifted his donation to the Midwest Animal Rescue and Services in Minneapolis, MN.

Well known for its year-round philanthropic efforts, Halo, Purely for Pets partners with Freekibble.com and GreaterGood.org to donate more than 1.5 million meals to shelter pets each year.

The company donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program, and sponsors the acclaimed PBS series “Shelter Me.” In addition, Halo is the proud sponsor of the Olate Dogs’ 2014 Rescue Tour. Many of the Olate Dogs, a performing dog act and winners of America’s Got Talent in 2012, are rescue dogs. Their tour is designed to raise awareness for pet adoption.

The winners and honorable mentions will be recognized at the Platinum PR Awards Luncheon on September 16 from 12-2:30 p.m. at the Grand Hyatt in New York City.


For over 30 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo, America’s Best Loved Holistic Brand, believes nutrition is the single most important factor in the quality of a pet’s life. Our holistic diets use WHOLE meat, never "meat meal" of any kind. Plus, when you choose Halo, we feed it forward, donating a bowl to shelters every time you buy — over 1.5 million bowls annually, in partnership with Freekibble.com. Halo sponsors the Humane Society of the United States, GreaterGood.org, and many more animal rescue efforts. Halo’s natural dog food, natural cat food, treats, supplements and grooming products are available at Petco, Sprouts, PetSmart Canada, other fine pet specialty and natural food stores, Amazon.com and Chewy.com.

Eighteen-year-old Mimi Ausland created Freekibble.com when she was 11 years old, to help feed the homeless dogs and cats at her local animal shelter. Freekibble.com and Freekibblekat.com are two of the five most-visited animal rescue web sites in the world, with over 125,000 combined daily visitors. With the help of Freekibble’s 500,000 loyal monthly followers, they have donated 12 million nutritious meals to over 200 shelters, rescues and food-banks across the country. Freekibble.com works with Halo, Purely For Pets® to distribute the pet food to all the animal shelters they are assisting. Freekibble is played in 137 countries.


Halo, Purely for Pets

Getting a New Dog

Posted by & filed under Halo, Pet Care Advice.

Dr Donna Spector

Choosing the Right Dog Breed

Congratulations…you have made the decision to bring a dog into your life! In doing so, you realize the commitment you are making and are willing to invest the time, energy, and finances necessary to make this a wonderful loving and rewarding relationship!

Now for the fun stuff!

What dog breed is best for you and your family? The American Kennel Club recognizes over 150 breeds and there are crazy numbers of mix breeds; so the choice may seem daunting…but answering a few basic questions will help you narrow down your best choices. When planning for a new dog, you must consider your specific needs, lifestyle, activity level and the amount of space you have. You also need to think about if you want a purebred or a mutt; a male or a female dog; a puppy or an adult.

First, why are you getting a dog? Is Fido coming into your home to be your loving companion or is there another intended purpose? Some breeds are better suited to the role of playmate versus protector. It is important to think about what roles your dog will play in the life of your family before selecting the breed for you. For example, will your new dog…

  • Be a playmate and learning experience for children?
  • Be a working dog (field trial, agility, etc)?
  • Be a hunting partner?
  • Guard or protect the home through barking, appearance or behavior?

If your new dog is to be strictly a companion, choose several breeds that appeal to you in physical appearance (including coat type, size and shape) and then research the other breed characteristics. One of the most important factors to consider is the origin of the breed. If a dog was originally bred to herd and protect, these behaviors are the most strongly inherited and you may find your family being herded through your own home like sheep! Although that is a funny picture, if this natural instinct is left unsatisfied, some dogs will become frustrated and develop bad behaviors.

Another important factor in selecting the right breed is to determine how much "dog space" you have. As 90% of American dogs spend the majority of their life within the owner’s home and yard, you must be realistic about the amount of exercise your pet can achieve within those confines. For example,

  • Do you live in an apartment or house? Is it large or small?
  • Is your yard fenced?
  • Do you live in the country or an urban area? What are local dog laws?
  • Where will you exercise your dog? What are local leash laws?

Often people assume that large dogs need large spaces and that small dogs are fine in small spaces….this is not true! The Saint Bernard is a huge dog that will sleep most of the day so a small space is just fine…as long as he gets out for walks and some moderate exercise. In contrast, a Jack Russell Terrier is a small 15 pound bundle of energy that requires a large space and a lot of outdoor exercise to keep him manageable!

Which brings us to the topic of activity and time. Dogs require different amounts of training, exercise, housetraining and outdoor activities depending on breed. You must determine how much time and personal energy you can devote to these activities.

  • If you are a runner or hope your new dog will accompany you on long hikes, then a Chihuahua may be adorable…but probably not the best dog for you!
  • If you are a couch potato an athletic Labrador Retriever would not be a match made in heaven!

A few more considerations:

  • Grooming: How much do you want to do? Longer haired dogs require more daily care to keep tangles and mats under control. Some dogs require frequent visits to the groomer for hair cuts. How much shedding is acceptable for you? If you are a neat freak, you may not want a dog that sheds a great deal.
  • Size: Larger dogs are just BIGGER than smaller dogs and will require more of everything! A natural approach to nutrition is highly beneficial for your dog—so whether you are cooking for your dog or purchasing a high quality natural holistic pet food—the larger the dog, the more time-consuming and expensive excellent nutrition will be. Larger dogs also require larger crates and beds, larger toys and increased costs incurred if they require medication or other veterinary care.
  • Gender: Males tend to be slightly larger in stature than females of the same breed and somewhat more assertive.
  • Puppy or adult?: Although puppies are adorable, they are a lot more work than adults! The training, playing, feeding, and exercising a puppy requires in the first several months can feel like a full time job! Remember the more time you invest in this stage of your puppy’s life, the happier you will both be. Acquiring an adult dog may be a better choice for a family who spends most of the day away from home or doesn’t have the time required to train a puppy.
  • Purebreed or mixbreed?: With a mixed breed, some of the genetic problems associated with inbreeding (of purebreds) can be avoided and the initial cost to purchase the dog will be considerably lower. However, the best way to predict the physical attributes and behavior of an adult dog is to obtain a purebred.
  • Where should you get your new dog?: If you are purchasing a purebred puppy, a reputable breeder that allows you to visit the home or facility in order to observe the parents is recommended. Puppies from pet shops or puppy mills are often at higher risk for contracting disease and their parents cannot be observed. If you are choosing an older dog there are several breed-specific rescue groups that you can look into (akc.org). Often mixed breed puppies and dogs are purchased from shelters. Most of these dogs have insufficient history to know what they will look like or how they might behave as they age. Using proper training, most of these mutts will likely be a wonderful addition to your family!

Once you answer the above questions and have made your list of "wants", do some research to find which breeds fit that description. There are many available resources to help you identify which breed is best for you:

  • Go to your local library to look at dog breed books (American Kennel Club Complete Dog Book, The New Encyclopedia of the Dog, etc)
  • Talk to a veterinarian
  • Visit on-line resources (akc.org, ckc.ca, etc)
  • Attend a dog show

Finding the right dog is a lot of work, but it is worth it. Sharing your life with the perfect dog is pure joy for both of you! Enjoy your new dog!

Vegan Diet for Dogs

Posted by & filed under Articles, Halo, Pet Care Advice.

Dr Donna Spector

An open letter to Animal Lovers who are considering a vegan diet for their dog

May 21, 2012

Halo recognizes there are limited options for owners wishing to feed vegan. Halo’s motivation behind creating the Vegan Garden Medley Wet and Dry Formula for Dogs was to provide a healthful, complete and balanced option using the highest quality natural ingredients possible.

Halo’s new Vegan Garden Medley is not intended to be used by everyone—but is a choice for individuals who are vegetarian/vegan and want to feed their pet that way or for those who have a dog with a medical issue that prevents them from eating meat (e.g. severe food allergy, etc.). Halo will not be formulating a vegetarian or vegan recipe for cats who are obligate carnivores and whose nutritional needs are very different from dogs.

As a veterinarian, my preference is that owners choose to feed their dogs meat-based diets. Meat proteins more closely resemble the essential amino acid requirements of dogs than do plant proteins and it is far easier to provide a dog’s essential nutrients through the inclusion of meat in the diet. To insure that a vegan formula meets the nutritional levels required by adult dogs, certain vitamins must be supplemented in a vegetable-based diet. While it is well recognized that it is easier to formulate and balance a meat-based diet, it is absolutely possible to create a well-balanced vegetarian/vegan diet that meets all nutritional requirements of adult dogs.

Halo has worked closely with animal nutritionists and the manufacturer of the Vegan Garden Medley to ensure that it is a complete and balanced diet and the diet is formulated to meet nutritional levels established by AAFCO.

As with all Halo products, this formula contains no artificial flavors, colors or preservatives and also no corn, soy or wheat gluten. Additionally, all vegetable ingredients are USA-sourced. The minerals in this formula are all in chelated forms in order to provide maximal absorption and the vitamins used are USA-sourced and also vegan. Halo is choosing to use the best possible real whole food ingredients in this formula—just as they do with all their foods.


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Halo Is Now Freekibble.com’s Exclusive Kibble Sponsor

Posted by & filed under Freekibble, News Releases.

We’re so honored to formally announce our plans to feed millions of shelter pets in partnership with our friends at Freekibble!

the press announcement, just out today:

Halo, Purely For Pets® and Freekibble.com Join Forces to Feed Shelter Pets!

Freekibble.com Chooses Wholesome Halo, Purely For Pets® As Their Official Sponsor to Feed Shelter Pets Across the Country

September 7, 2010 – Halo, Purely for Pets®, a leading producer of natural pet care products, announced today that it will be the official sponsor of Freekibble.com and Freekibblekat.com. Created in 2008 by 14-year-old Mimi Ausland when she was just 11 years old, Freekibble.com and Freekibblekat.com are online dog and cat trivia games whose mission is to feed shelter pets in need. By simply answering the daily trivia questions on Freekibble.com or Freekibblekat.com, right or wrong, 10 pieces of kibble are donated to homeless dogs and cats. Freekibble.com and Freekibblekat.com are 2 of the top 5 most trafficked animal rescue sites in the world with over 100,000 combined daily visits. To date, the websites’ daily visitors have helped Freekibble donate 3,846,737 nutritious meals to hungry pets in shelters, rescues and food banks across the country. As official sponsor, Halo’s Spot’s Stew will now be the exclusive food donated by Freekibble.

“We are thrilled to partner with such an amazing young woman and her organization,” said Steve Marton, CEO, Halo, Purely for Pets®. “Her desire to keep shelter pets fed, not with just any food, but with natural, healthy food, is commendable. We at Halo are honored to be able to help Freekibble fulfill their mission of feeding shelter pets in the best possible way.”

“Just like us, the quality of food that pets eat is so important,” said Mimi Ausland, creator of Freekibble.com and Freekibblekat.com. “We are really excited to be working with Halo to feed shelter dogs and cats the very best, all natural and nutritious food – it will make them happier and healthier while they wait to find a family of their own!”

Halo, Purely For Pets® uses wholesome, natural, quality ingredients and only real meats in all of their pet food as they believe nutrition is the single most important factor in the quality of a pet’s life. Halo is the only pet food honored with the National Canine Cancer Foundation Seal of Excellence. Recently, Halo supported the United States Postal Service campaign to promote its 2010 social awareness stamp “Animal Rescue: Adopt a Shelter Pet” to raise awareness of pet adoption. In conjunction with this campaign, Halo, Purely For Pets® made a commitment to donate 1 million meals of Halo’s Spot’s Stew in 2010 to shelter pets awaiting adoption. They will continue this wonderful initiative with Freekibble.com to keep feeding hungry shelter pets across the country.

Cost of Owning a Pet

Posted by & filed under Halo, Pet Care Advice.

Dr Donna Spector

It is important that prospective pet parents be aware of the cost and time commitment required in owning a pet.  Millions of unwanted pets are euthanized every year in the United States as a result of unprepared owners.  If an individual is not able to meet the needs of an animal by providing appropriate amounts of time, energy and finances, then pet ownership is not a good idea.  If you love pets, but have a limited budget or time constraints, there are other ways to get involved—volunteer at a shelter!

The following costs of pet ownership are for an average 35 pound dog or an average 10 pound cat in a suburban environment.  If you live in a larger metropolitan area you may need to double or even triple the cost.  These are averages and do not take into consideration any medical issues your pet may develop (such as ear infections, allergies, obesity, etc).  This also does not include purchase price (free up to $1500.00 for some purebred dogs and cats) or cost of spaying or neutering (free up to $400.00). 

Annual cost of owning a dog
Veterinary BIlls
$ 20.00 
$ 20.00
$360.00  (includes annual exam, vaccines, heartworm, flea control,
deworming, dental care) 
$ 50.00 (includes bed, collar, leash, bowls, crate, toys, etc)
$ 50.00
$ 50.00
$150.00 (includes shampoo and grooming tools)
$ 100.00
$1100.00 each year

Over the life of a
13 year old dog =  


Cost of owning a cat
Veterinary BIlls
$ 10.00 
$ 20.00
$300.00  (includes annual exam, vaccines, heartworm, flea control,
deworming, dental care) 
$ 50.00 (includes bed, scratching posts, collar, bowls, toys, carrier, etc)
$ 50.00 (includes grooming, hair removal tape)
$ 100.00
$1100.00 each year

Over the life of a
15 year old cat =