The Super Digestibility of Real WHOLE Protein

Why WHOLE Meat Makes a Whole Lot of Difference

When meat, poultry, or fish is rendered into a “meal,” like "chicken meal" or "fish meal," it loses a degree of its digestibility...perhaps as much as 30%. The high-heat processing also significantly elevates the level of ash in the rendered product. And because carnivorous mammals have among the shortest intestinal tracts of all mammals, ease (or lack) of digestibility matters. The more digestible the protein, the more bioavailable it is to your pet. In other words, when you select a highly digestible food, your pet retains and utilizes more of the nutrition that you pay for.

My food has a shorter distance to travel than bigger dogs, so digestibility is pretty important.

Halo’s diets, except our Garden of Vegan® dog recipes, use real WHOLE meat, poultry, or fish protein, and say NO to “meat meals” of ANY kind, which makes them a highly digestible choice for your cat or dog. 


Whole protein compared to meat meal




It’s me. BUB. I’m a cat. And as a cat who loves food above all else, I can tell you that the only thing better than the taste of Halo, is its digestibility. Let’s just say that pooping has never felt better.

Protein is much more than a number

Pet food companies are increasingly touting the “total percentage” of protein in their food—with numbers as high as 40%—as a measure of quality. However, high-protein diets are typically only necessary and intended for very active animals (like sled dogs), while most domestic cats and dogs need a daily diet consisting of anywhere from 18%-30% protein—with the higher range for puppies, kittens and lactating cats and dogs, and the lower range for adults.

The protein percentage in Halo pet food ranges from the mid 20s to the low 30s. Our growth diets for puppies and kittens have the highest levels, while our adult and senior recipes have less, to meet the lower-protein needs of pets in those life stages.

What is critically important is the quality of the protein, and Halo believes the highest quality protein comes from real WHOLE meat, poultry, or fish. Fresh WHOLE chicken or beef, ranges from 17-21% protein (see chart below), is highly digestible and bioavailable, which means cats and dogs can easily absorb and utilize the nutrients in their food.