TAMPA, FL – January 18, 2019 – Halo, Purely for Pets, Inc. (“Halo”) is pleased to announce that Werner von Pein will be joining Halo as President of the Company. Mr. von Pein plans to build on Halo’s thirty-year mission of creating only holistic pet foods that rely first on whole meat, poultry or fish, never any rendered “meat meal” making these recipes fundamentally different from the kibble found in almost all leading “natural” pet food brands. Recently, Halo has added humanely raised OrigiNative® Proteins, Non-GMO Vegetables and Vegan products along with Proven Superior Digestibility to its portfolio and expects to continue its growth domestically and internationally.

“The board is very pleased to welcome Werner as President of Halo. His extensive experience in the Pet food space will be instrumental as Halo continues its growth” said David Cogut, a Halo board member and a Principal at Pegasus Capital Advisors, L.P., an investor in Halo.

“It’s an honor to join the Halo team, and I look forward to contributing to its continued success,” added Mr. von Pein.

Mr. von Pein brings a wealth of knowledge in the Pet and CPG sectors to Halo, and strengthens its leadership team with the introduction of an industry veteran. Mr. von Pein joins Halo from Three Dog Bakery, a Kansas City based producer of premium pet treats and toys, where, as President, he increased distribution and significantly grew annual sales. Prior to Three Dog Bakery, Mr. von Pein was an Executive Vice President at Beefeaters, a producer of all-meat dog treats, where he was responsible for the global supply chain and development of new products. “Werner is an entrepreneur and respected industry veteran, and will bring invaluable knowledge to the Halo team,” said David Cogut.

In addition to his experience in the pet industry, Mr. von Pein has held a number of different leadership positions across the food and beverage sectors. A native of Hamburg, Germany, Mr. von Pein began his career with Procter & Gamble over 37 years ago, and has international marketing experience at Quaker Oats, General Foods, Life Savers and Planters. Mr. von Pein has also held U.S. based leadership positions at Hebrew National, Lavazza and Nabisco, among others.  

About Halo, Purely For Pets, Inc.
For over 30 years, Halo has insisted on creating only holistic pet foods that rely first on WHOLE meat, poultry or fish…never ANY rendered "meat meal"…making these recipes fundamentally different from the kibble found in almost all leading "natural" pet food brands. When pet parents choose Halo, the Company feeds it forward (#HaloFeeditForward), donating a bowl of Halo to shelter pets every time consumers buy, in partnership with The Humane Society of the United States, Freekibble.com and GreaterGood.org. Halo offers Consumers a money back guarantee, "Feed for 14 Days, Love it or it's Free"! Learn more about Halo's HOLISTIC. WHOLE. HUMANE.® pet food for dogs and cats at HaloPets.com.

About Pegasus Capital Advisors, L.P.:
Pegasus Capital Advisors, L.P. is a private equity firm founded and led by Craig Cogut. Since inception in 1996, Pegasus has invested across five private equity funds and currently manages approximately $1.9 billion in assets. The Firm invests in companies within the sustainability and wellness sectors that are seeking strategic growth capital.

About Hicks Equity Partners, LLC:
Hicks Equity Partners is the private equity arm for Hicks Holdings LLC, a holding company for the Thomas O. Hicks family's assets. With 35 years of private equity experience, Mr. Hicks pioneered the "buy and build" strategy of investing and founded Hicks Muse Tate & Furst, which raised more than $12 billion of private equity across six funds and completed over $50 billion of leveraged acquisitions. HEP looks for established companies with proven track records, strong free cash flow characteristics, a strong competitive industry position and an experienced management team looking to partner with long-term capital.

Halo Information               
Learn more about Halo: https://halopets.com

Pegasus Contact Information
Investor Relations Department: InvestorRelations@pcalp.com      
Tel: 212-710-2500

Hicks Contact Information        
Mark Semer                                 
Kekst and Company                    
mark-semer@kekst.com