At Superzoo in Las Vegas, Halo® announces Nala Cat will join forces with the brand’s official spokespets Lil BUB and Manny the Frenchie to make a difference for all animals. Together, the trio of “furfluencers” with their combined 15 million+ pet loving followers will support Halo’s mission as well as their “New Math” 1+1+1 > 3 campaign for retailers.
Leading Feline “Furfluencer” Nala Cat Will Join Forces with Halo’s Official Spokespets
Oscar Nominee Laurie Metcalf Donates Halo
Best Supporting Actress nominee for her portrayal in "Lady Bird," Laurie Metcalf, redeemed her Oscars Gift Bag certificate for a 10,000 bowl donation of Halo for To See Spot Rescued in Jersey City that focuses on saving dogs from high-kill shelters.
Halo CEO and Manny the Frenchie Featured on FOX
Manny the Frenchie and Halo Featured in Times Square
Why Lil BUB Chose Halo Instead of Raw
Lil Bub's dude explains to their 5 million followers the benefits of eating Halo versus trying to go on a raw diet.
Conan Spoofs Halo® High-5 Campaign
The Halo sponsored Cat Pawsitive campaign that teaches shelter cats to high-five to help them become more adoptable was spoofed by late-night show host Conan O'Brien during his opening monologue. While Conan didn't mention Halo specifically, coverage on GMA, Bing, MSN, People and hundreds more delivered over 2 billion Halo impressions.
BlogPaws Influencer Makes the Switch to Halo
Emma, a Grand Basset Griffon Vendeén, wrote about switching to Halo after her sisters and mom met with Halo CEO, Myron Lyskanycz. Read the blog post on her site, My GBGV Life.
Oscar Winner Allison Janney Donates Halo
Best Supporting Actress Allison Janney redeemed her Oscars Gift Bag certificate for a 10,000 bowl donation of Halo for the Sato Project that rescues homeless pets from Puerto Rico. This highly coveted item that received extensive high-profile media coverage was part of the "Everyone Wins" gift bag given to top nominees at the Oscars.
Halo "Supplemental Foods" Announced to Consumers
Up to 81 million consumers saw Halo going "beyond food supplements" in our May press announcement, featuring "furfluencer" Manny the Frenchie. Outlets including Yahoo!, Business Insider, and dozens of ABC, NBC, CBS and FOX affiliates picked up the release.
Hungry Girl Magazine Features Halo Liv-a-Littles®
The newly launched national consumer lifestyle magazine about health and wellness features Halo Liv-a-Littles and reaches 225,000 readers.