The Halo sponsored Cat Pawsitive campaign that teaches shelter cats to high-five to help them become more adoptable was spoofed by late-night show host Conan O'Brien during his opening monologue. While Conan didn't mention Halo specifically, coverage on GMA, Bing, MSN, People and hundreds more delivered over 2 billion Halo impressions.
Conan Spoofs Halo® High-5 Campaign
BlogPaws Influencer Makes the Switch to Halo
Emma, a Grand Basset Griffon Vendeén, wrote about switching to Halo after her sisters and mom met with Halo CEO, Myron Lyskanycz. Read the blog post on her site, My GBGV Life.
Oscar Winner Allison Janney Donates Halo
Best Supporting Actress Allison Janney redeemed her Oscars Gift Bag certificate for a 10,000 bowl donation of Halo for the Sato Project that rescues homeless pets from Puerto Rico. This highly coveted item that received extensive high-profile media coverage was part of the "Everyone Wins" gift bag given to top nominees at the Oscars.
Halo "Supplemental Foods" Announced to Consumers
Up to 81 million consumers saw Halo going "beyond food supplements" in our May press announcement, featuring "furfluencer" Manny the Frenchie. Outlets including Yahoo!, Business Insider, and dozens of ABC, NBC, CBS and FOX affiliates picked up the release.
Hungry Girl Magazine Features Halo Liv-a-Littles®
The newly launched national consumer lifestyle magazine about health and wellness features Halo Liv-a-Littles and reaches 225,000 readers.
Pet Product News Showcases Halo's Whole-Food Supplements
The leading pet trade details how Halo's new condition-specific daily "supplemental foods" are blends of active whole ingredients formulated to address a specific condition while also supporting the overall health, aging, and wellness of a dog.
Pet Product News Highlights Halo "Treats with a Purpose"
Halo is cited in an article about "Treats with a Purpose" for fulfilling two consumer demands by offering highly digestible treats with WHOLE Meat and also providing treats for exclusive vegan households.
Consumers Have Fun with Poopsie® GIPHY on Instagram
Pet parents are having fun with Poopsie on Instagram. We're thrilled to announce our brand new GIPHY library! Simply add a photo to your stories on your Instagram account, choose STICKERS, go to GIFS and type "HaloPets."
Halo Supports Jackson Galaxy's Cat Camp in NYC
Halo is proud to have been part of this year's Cat Camp NYC, a cat advocacy event held last weekend by Jackson Galaxy, sponsoring Lil BUB's meet and greet which raised $9,400 for homeless pets! Plus, we'll be donating 20,000 bowls of food thanks to Freekibble.com and GreaterGood.org to rescues who participated in the event to help feral cats."
Halo Is Featured in Nala Cat's Third Facebook Episode
Nala launched her first give back campaign, Nala Got You! In this third Facebook episode, her 6 million social followers get to explore Milo's Sanctuary and meet their sweet animals as Nala's family help deliver a Halo donation.