No losers at the Oscars

No losers at the Oscars

10,000 meal donation for all nominees

Oscar Nominees’ Gift Bags Benefit Homeless Pets With Halo and Pet Food Donation

“Losing” nominees in top categories win opportunity to help pets

Tampa, Fla. (February 12, 2015) For the second year in a row, actors who don’t win the coveted Oscar Gold at the February 22 Academy Awards won’t leave the awards empty-handed. Halo, Purely for Pets, in partnership with and, is gifting 20 non-winning Oscar nominees 10,000 meals of natural pet food to donate to the animal shelter or rescue of the celebrity’s choice.

The gift is part of the coveted $160,000 "Everyone Wins at the Oscars®" gift bags from Distinctive Assets, the LA-based marketing firm that launched the craze of celebrity swag 16 years ago, and will once again be consoling non-winning Oscar nominees in the Best Actor/Actress, Supporting Actor/Actress and Director categories with an array of special products and services.

The Halo and donation of Halo Spot’s Stew and new line, Vigor, stands out from the typical gift bag items, which usually focus on luxury and leisure and taps into the generous nature of many celebrities. The donation is worth $6,200.

Last year, top celebrities like Julia Roberts, Meryl Streep, Barkhad Abdi and June Squibb took advantage of the donation for their favorite shelters. Los Angeles-based shelters received donations on behalf of the nominees as well. In total, Halo and donated 200,000 meals on behalf of Oscar nominees.

“We know so many celebrities are advocates for homeless animals like we are,” said David Yaskulka, Halo’s vice president of marketing communications. “We’re excited to feed it forward to shelters on behalf of these talented nominees!”

Well known for its year-round philanthropic efforts, Halo, Purely for Pets partners with and to donate more than 1.5 million meals to shelter pets each year through the #HaloFeeditForward campaign.

The company also donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program, and sponsors the acclaimed PBS series “Shelter Me.”

Nominees will also receive some Halo Spot’s Stew food and Liv-a-Littles treats for their own pets to enjoy.

In addition to Halo and’s donation, Oscar “losers” will receive luxury items like MAAZ Luxury Hair Care products, LG Tone INFINIM wireless headsets, Haze Vaporizers, Slow Watches, Steamist Total Sense Home Spa System, personal training sessions, first class vacations and more.

Halo, Purely for Pets
Distinctive Assets

Contact: Caroline Golon


About Halo, Purely for Pets®

For over 30 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo, America’s Best Loved Holistic Brand, believes nutrition is the single most important factor in the quality of a pet’s life. Our holistic diets use only real meats, never meat meal of any kind. Plus, when you choose Halo, we feed it forward, donating a bowl to shelters every time you buy — over 1.5 million bowls annually, in partnership with Halo sponsors the Humane Society of the United States,, and many more animal rescue efforts. Halo’s natural dog food, natural cat food, treats, supplements and grooming products are available at Petco, Sprouts, PetSmart Canada, and other fine pet specialty and natural food stores.

Sixteen-year-old Mimi Ausland created when she was 11-years-old, to help feed the homeless dogs and cats at her local animal shelter. and are two of the five most-visited animal rescue web sites in the world, with over 115,000 combined daily visitors. With the help of Freekibble’s 475,000 loyal monthly followers, they have donated more than 8 million nutritious meals to over 200 shelters, rescues and food-banks across the country. Freekibble is played in 137 countries.

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