Beyond delivering great cat food and dog food that your pet will love, we are a mission-driven company, working to change the way companion animals are fed and farm animals are raised...for the better. This mission has led us to make very conscious decisions in how we make our pet food, who we source our ingredients from, which animal welfare groups we partner with, and what changes we strive for in the pursuit of a different notion of “animal husbandry”.
We believe each and every animal impacts our lives and ultimately plays a role in improving our collective well-being, so we’re challenging the long-held one‑way view of animal management (purely for human benefit) for one where we take care of each other—people, animals, and planet.
Every animal in our lives carries a halo above it. That halo shines brightest when nurtured in a genuine, heartfelt, two-way, human-animal bond. We strive to earn our halo every single day.