It's a pet mom thing.

Go ahead. Be shameless. Love your pet like they're your favorite kid (because they are). And feed them the world's best food. Oh hey, that's us.

Your search for your kid's favorite food? It's over.


Natural. Backed by science. High-performance. Sound good?


Responsibly sourced. Complete digestive health. Meant to be?

our halo kids

What, you thought we don't feed Halo to our very own? :)

Julia, Marketing


  • Age 2 years old
  • Breed Lab mix (...of all kinds of cute)
  • mom's nicknames Möttigator, Mött Bott, Möttnster
  • grubs on Elevate Chicken + Ancient Grains

Clearly social media was made for kids. These kids.